Projects

We present you a kaleidoscope of works for Porsche, Skoda, WayRay and Rostelecom as well as a number of self initiated studio projects made in 2019.

Artificial arm is studio's experimental project, a research in the field of industrial design. We developed a hand prosthesis using procedural techniques. Final user can participate in the design process, forming the prosthesis in accordance with their own needs. The frame construction of the hand saves materials and reduces its weight, while maintaining strength and durability. The product is designed for 3D printing from recycled plastic, which minimizes production time and costs. The robotic prosthesis with sensors at the fingertips transmits signals to the skin of the user's hand. Thus, the user is able to restore not only the mechanical function of the limb, but also its sensitivity!

Red Bull SoundClash is a musical duel for “the best performer” title. Duelists have an opportunity to prove their creative superiority and win the favor of the audience in 4 rounds.

On November 23 of 2019, in the space of the CSKA ARENA complex, this kind of “fight” happened between the Leningrad band and Noize MC. The XYZ studio, in partnership with prostorcrew agency, created the event design and SoundClash style animation for the combined screen system of the sports complex. Bright and vibrant graphics of the Red Bull brand moved from screen to screen, engaged the audience and prepared them for the bright moments of the show.

The Porsche Sportscar Together Day is an event that brings together owners of legendary sports cars, racing enthusiasts and simply any other Stuttgart brand fan. On this day, guests come to Moscow Raceway racing track in order to feel the charm of classic cars, feel the speed of modern models in a test drive on the track and learn about all the latest Porsche features via interactive installations.

In partnership with prostorcrew, the XYZ studio created an interactive installation for the presentation of the Porsche Connect service.

The intelligent navigator Porsche Connect allows you to expand the existing functionality of digital car systems and embed familiar mobile apps into the convenient on-board computer interface. In order to present the functions of the service in an engaging way, we offered the guests of the Connect installation a virtual trip behind the wheel of Porsche Carrera 911. The guests got into digital reality and controlled the movement on the panoramic LED screen from the driver's seat. Connect features were demonstrated using animated infographics, which responded through the interaction of the driver with the virtual environment.

The Porsche Sportscar Together Day is an event that brings together owners of legendary sports cars, racing enthusiasts and simply any other Stuttgart brand fan. On this day, guests come to Moscow Raceway racing track in order to feel the charm of classic cars, feel the speed of modern models in a test drive on the track and learn about all the latest Porsche features via interactive installations.

In partnership with prostorcrew, the XYZ studio created an immersive installation to present the new Porsche Cayenne Coupé.

We created an immersive installation that included a video wall and surrounding sound in a shaded box on the Moscow Raceway. The guests observed a photorealistic illusion of a smoke inscription above the track that was inflated by the Cayenne Coupé entering the box.

In August 2019, XYZ was entrusted with the development of the visual support for the Rostelecom forum. We developped a collection of animations that preceded the speakers and opened sections of the forum. The content was based on the company's new corporate identity, revealing its essence with the help of three-dimensional abstract graphics.